by Aliya Bora | Apr 11, 2014
SUBJECT: THAI WELLNESS SPA BACKGROUND Narai Spa is a Thai-based wellness spa in San Diego that focuses on balancing the mind, body and soul. It offers naturopathic treatments based on Thai healing principles and acupressure. CONCEPT Narai Spa gets its name from Somdet...
by Aliya Bora | Apr 11, 2014
SUBJECT: SNOWBOARD & SKI BRAND BACKGROUND XERO Sport is a specialty snowboard and ski brand targeted towards athletic men in 25-40. They offer high performance snow apparel, sunglasses and snow gear to meet the needs of this active lifestyle. CONCEPT XERO Sport...
by Aliya Bora | Apr 11, 2014
SUBJECT: TRAVEL MAGAZINE BACKGROUND Voyageur is a travel magazine targeted towards budget conscious, well-educated readers ages 25-40. Subscribers are mid-income earners, who want to see the world without breaking the bank. CONCEPT The title “Voyageur” means traveler...
by Aliya Bora | Apr 11, 2014
SUBJECT: SCIENTIFIC RESEARCH CAMPAIGN BACKGROUND The Genographic Project is a global initiative and research project to map out how humans migrated across the Earth. It uses advanced DNA testing that identifies gene markers specific to human evolutionary groups. This...
by Aliya Bora | Apr 11, 2014
SUBJECT: THEATRICAL PLAY SERIES BACKGROUND Modern Shakesperience is a play series for the Old Globe Theater in San Diego. The three shows, The Merchant of Venice, The Two Gentlemen of Verona and Rosencrantz & Guildenstern Are Dead, represent a mix of two classic...
