Intuit QuickBooks Women’s History Month
& International Women’s Day

Campaign: Intuit QuickBooks Women’s History Month & International Women’s Day

Role: Senior Creative Producer | QuickBooks Global Brand Marketing

Budget: $$$

Market(s): United States & Canada

Brand(s): Intuit QuickBooks

Internal Teams: QuickBooks Content & Social

External Agency Partners: Critical Mass, Siege Media

Freelance Contributors:
Vivian Shih (Illustration)

Project Hashtags: #EmbraceEquity

Project Details: For International Women’s Day and Women’s History Month, the QuickBooks team partnered with illustrator Vivian Shih to bring our content vision to life. A QuickBooks-commissioned survey found that funding remains a challenge for women-owned small businesses. Our goal for this content is to provide resources for women entrepreneurs, helping bridge the gap for three specific segments: aspiring entrepreneurs, freelancers, and established women-owned small businesses.

We collaborated with Vivian to develop illustrations that reflected the theme of International Women’s Day,  “Embrace Equity”, and incorporated the official colors of purple, green, and white. We ensured the final assets were inclusive, reflecting the diversity of our audience with a wide range of skin tones, body types, and ages. 

Vivian created several illustrations that we used across the blog and social channels. We also leveraged her Procreate files for paid social videos on Pinterest to drive traffic to the blog post. Additionally, we produced a video interview with Vivian so our audience could learn more about her art. 

Scroll down to see each of the pieces and how they were used in each market.


QuickBooks Blog: Women’s History Month

QuickBooks Social: Instagram Stories & Artist Interview

On Instagram stories, we tagged the businesses we featured on the blog in the resource guide. See frame #5 to watch the video feature of our Illustrator Vivian Shih.

View this post on Instagram


A post shared by Intuit QuickBooks (@quickbooks)

QuickBooks Paid Social: Pinterest

See each of the component frames of the Pinterest Video Pin below (1-5) and click #6 to see the final live video pin used for the paid social campaign.

QuickBooks Social: Instagram Post Series

QuickBooks Canada: International Women’s Day Blog & Social

Click the pieces below to see how these assets were used in the Canadian market.

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