Intuit QuickBooks Small Business Success Month
& Small Business Hero Day
Campaign: Intuit QuickBooks Small Business Success Month & Small Business Hero Day
Role: Senior Creative Producer | QuickBooks Global Brand Marketing
Budget: $$$$
Market: United States
Brand(s): Cross-brand integrated campaign that included Intuit’s cornerstone brands: QuickBooks, TurboTax, MailChimp
Internal Teams: QuickBooks Brand & Marketing, Content, Social, PR, Strategic Comms
External Agency Partners: Critical Mass, Siege Media, Access + more
Freelance Contributors:
Jake Carpenter (Videography | Carpenter Creative)
Tyler Kaufman (Photography | Tyler Kaufman Photography)
Audience:
Local & regional media outlets, consumer media, small business & entrepreneurship media, accountants & Intuit customer base
Campaign Hashtags: #SmallBizHero #SmallBizSuccess
Project Details:
Small Business Success Month is an Intuit-wide campaign with the goal of building brand awareness and reinforcing QuickBooks and Mailchimp software as a partner and champion of small businesses. Goals included educating people about the vital role small businesses play in the economy and elevating their inspiring stories.
As part of the campaign, Intuit created a contest called Small Business Hero Day where three deserving U.S. companies were surprised with a $20,000 award. These businesses were nominated by members of their communities, and chosen after review from an Intuit committee. The winners were:
- Mass Collective of Atlanta, Georgia
- Family Faith Transportation of La Place, Louisiana
- No Fear Cafe of Detroit, Michigan
As a producer, I worked with our design and internal teams to develop the campaign creative for Small Business Success Month and Small Business Hero Day in static and video format. We also produced several videos on-location with the winners and invited media outlets to these surprise check presentations. Scroll down to check out video, creative and social assets created for this campaign.
Small Business Success Month: Campaign Creative
Small Business Success Month: Video Projects
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Small Business Success Month: Social Media
Small Business Success Month: QuickBooks Blog
Small Business Success Month: Press + Awards